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ARTISTIC COMMUNICATION AND ART MARKETING

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Content

Weeks Topics
1. Weeks The concepts of market and communication in the context of art The fundamental dynamics of the art market
2. Weeks Capitalism and the market The commodification of art
3. Weeks The problem of the market in relation to the authenticity of art
4. Weeks The establishment of the Fine Arts in the eighteenth century The first modernization of art
5. Weeks The French Salons and the emergence of modern exhibition practices
6. Weeks Nineteenth-century art movements The modernization of art institutions
7. Weeks Manet and Courbet The conflict between artists and art institutions
8. Weeks The emergence of the gallery in the twentieth century I
9. Weeks The emergence of the gallery in the twentieth century II
10. Weeks Avant-garde art movements The rejection of art institutions
11. Weeks The figure of the avant-garde artist Institutional critique
12. Weeks Post-1950 art The deconstruction of the gallery Minimalism and the exhibition space
13. Weeks Globalisation, Art and Communication: New Marketing concepts Brian O'Doherty, Inside the White Cube: Critical reading I
14. Weeks Brian O'Doherty, Inside the White Cube: Critical reading II The contemporary art market and institutional critique
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