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Eskişehir Academy of Economic and Commercial Sciences, founded in 1958, formed the basis of Anadolu University. The Academy was replaced by Anadolu University in 1982, which has gained a well-deserved place as a modern, dynamic and innovative institution among the largest universities not only in Türkiye, but also in the world.
ACADEMICS
OPEN EDUCATION
Açıköğretim Sistemi
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Anadolu University Open Education Faculty plays an essential role in overcoming educational problems of Türkiye not only by providing open and distance education to 1 million active students and 4 million graduates but also by developing specific projects. Besides with those numbers, the system is among the mega universities of the world. By the constantly renewing method of open and distance education, it implements many initiatives and innovations in the Turkish Higher Education System.
STUDENT AFFAIRS
RESEARCH
Araştırma
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Kısa adıyla BAP (Bilimsel Araştırma Projeleri), yüksek öğretim kurumlarındaki bilimsel araştırmaların desteklenmesi amacıyla geliştirilmiş bir uygulamadır. Bu uygulama YÖK'ün 01.01.2002 tarihinden geçerli olmak üzere yürülüğe aldığı Yükseköğretim Kurumları Bilimsel Araştırma Projeleri Hakkında Yönetmelik uyarınca gerçekleştirilmektedir. Üniversitemizin tüm öğretim elemanları BAP Komisyonuna başvurarak bilimsel araştırmaları için kaynak alabilirler.
CAMPUS LIFE
Kampüste Yaşam
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At Anadolu University, social and cultural activities are as important as education and scientific research. The University frequently holds scientific events such as conferences, seminars, panels, congresses and symposia, and cultural activities such as exhibitions, stage performances and concerts. In addition to smaller conference halls in each unit, Atatürk Culture and Arts Center, Congress Center and Cinema Anadolu on Yunusemre Campus house many activities throughout the year.

CREATIVE COMMUNICATION STRATEGIES

Learning Outcomes

Ability to analyze the key concepts of creative communication strategies
Ability to define the relationship between creativity and strategic communication
Ability to explain the role of creative thinking in communication
Skill in developing creative messages and content
Ability to design creative content suitable for different media platforms
Ability to generate creative messages tailored to the target audience
Effective use of digital media tools in creative communication
Ability to understand the role of digital tools in creative content production
Ability to produce effective and creative content for digital platforms
Developing strategic thinking and creative problem-solving skills
Ability to create strategic communication plans
Ability to solve communication problems using creative thinking techniques
Developing innovative solutions through creative thinking techniques
Ability to effectively use creative thinking techniques such as brainstorming
Ability to generate innovative ideas for communication strategies
Developing creative communication strategies in different cultural and social contexts
Ability to develop strategic communication by considering cultural differences
Ability to analyze social contexts and determine effective communication methods