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Eskişehir Academy of Economic and Commercial Sciences, founded in 1958, formed the basis of Anadolu University. The Academy was replaced by Anadolu University in 1982, which has gained a well-deserved place as a modern, dynamic and innovative institution among the largest universities not only in Türkiye, but also in the world.
ACADEMICS
OPEN EDUCATION
Açıköğretim Sistemi
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Anadolu University Open Education System plays an essential role in overcoming educational problems of Türkiye not only by providing open and distance education to 1 million active students and 3.5 million graduates but also by developing specific projects. Besides with those numbers, the system is among the mega universities of the world. By the constantly renewing method of open and distance education, it implements many initiatives and innovations in the Turkish Higher Education System.
STUDENT AFFAIRS
RESEARCH
Araştırma
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Kısa adıyla BAP (Bilimsel Araştırma Projeleri), yüksek öğretim kurumlarındaki bilimsel araştırmaların desteklenmesi amacıyla geliştirilmiş bir uygulamadır. Bu uygulama YÖK'ün 01.01.2002 tarihinden geçerli olmak üzere yürülüğe aldığı Yükseköğretim Kurumları Bilimsel Araştırma Projeleri Hakkında Yönetmelik uyarınca gerçekleştirilmektedir. Üniversitemizin tüm öğretim elemanları BAP Komisyonuna başvurarak bilimsel araştırmaları için kaynak alabilirler.
CAMPUS LIFE
Kampüste Yaşam
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At Anadolu University, social and cultural activities are as important as education and scientific research. The University frequently holds scientific events such as conferences, seminars, panels, congresses and symposia, and cultural activities such as exhibitions, stage performances and concerts. In addition to smaller conference halls in each unit, Atatürk Culture and Arts Center, Congress Center and Cinema Anadolu on Yunusemre Campus house many activities throughout the year.

CONSUMER NEUROSCIENCE

Content

Weeks	Topics
1. Weeks	How do consumers make decisions? How does neuroscience enlighten consumer thinking processes?
2. Weeks	How does the human brain work and how is this information used in marketing? The influence of the structure and functions of the brain in the development of purchasing behavior.
3. Weeks	Analysis of the formation processes of purchasing decisions in the brain, Neuroscientific bases of consumer purchasing decision and behavior.
4. Weeks	Cognitive processes such as perception, attention, learning and memory, and the importance of emotions in decision making.
5. Weeks	Driving forces of behavior: approach-avoidance, goals, habits.
6. Weeks	Experimental article readings and discussion.
7. Weeks	Student presentations, consideration, discussion.
8. Weeks	An emotional approach in marketing: neuromarketing.
9. Weeks	Using the possibilities of neuroscience in determining marketing strategies.
10. Weeks	The effect of neuromarketing on the way marketers think about persuasion.
11. Weeks	Neuromarketing methodologies and technologies.
12. Weeks	The ethics of neuromarketing.
13. Weeks	Experimental article readings and discussion.
14. Weeks	Student presentations, consideration, discussion.