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Eskişehir Academy of Economic and Commercial Sciences, founded in 1958, formed the basis of Anadolu University. The Academy was replaced by Anadolu University in 1982, which has gained a well-deserved place as a modern, dynamic and innovative institution among the largest universities not only in Türkiye, but also in the world.
ACADEMICS
OPEN EDUCATION
Açıköğretim Sistemi
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Anadolu University Open Education System plays an essential role in overcoming educational problems of Türkiye not only by providing open and distance education to 1 million active students and 3.5 million graduates but also by developing specific projects. Besides with those numbers, the system is among the mega universities of the world. By the constantly renewing method of open and distance education, it implements many initiatives and innovations in the Turkish Higher Education System.
STUDENT AFFAIRS
RESEARCH
Araştırma
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Kısa adıyla BAP (Bilimsel Araştırma Projeleri), yüksek öğretim kurumlarındaki bilimsel araştırmaların desteklenmesi amacıyla geliştirilmiş bir uygulamadır. Bu uygulama YÖK'ün 01.01.2002 tarihinden geçerli olmak üzere yürülüğe aldığı Yükseköğretim Kurumları Bilimsel Araştırma Projeleri Hakkında Yönetmelik uyarınca gerçekleştirilmektedir. Üniversitemizin tüm öğretim elemanları BAP Komisyonuna başvurarak bilimsel araştırmaları için kaynak alabilirler.
CAMPUS LIFE
Kampüste Yaşam
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At Anadolu University, social and cultural activities are as important as education and scientific research. The University frequently holds scientific events such as conferences, seminars, panels, congresses and symposia, and cultural activities such as exhibitions, stage performances and concerts. In addition to smaller conference halls in each unit, Atatürk Culture and Arts Center, Congress Center and Cinema Anadolu on Yunusemre Campus house many activities throughout the year.

INTEGRATED MARKETING COMMUNICATIONS

Course's Contribution to Prog.

0 : Doesn’t support 1 : Low-level support 2 : Mid-level support 3 : High-level support

No	Program Qualifications	Level of Contribution
		0	1	2	3
1	Comprehend the interaction between the disciplines of corporate communication and the other fields.				X
2	Define and identify the main problems and their causes of field.				X
3	Have knowledge of research methods at the level of expertise.	X
4	Use their expert-level theoretical and practical knowledge.	X
5	Analyze,interpret and evaluate the information from different disciplines.			X
6	Use both qualitative and quantative research methods in the field of study at an advanced level.	X
7	Identify the problems of corporate communication, find solutions to defined problems, put them into action and evaluate the obtained results.				X
8	Carry out their studies independently or as a member of a team.				X
9	Evaluate the information about corporate communication critically and direct learning needs and requirements.		X
10	Present current developments of the corporate communication and individual studies with the support of qualitative and quantative data, in written, oral and visual forms and in a systematic manner.		X
11	Use informatics, software and communication technologies at a level required by their field.	X
12	Take social, scientific and ethical values into consderation in the stages of gathering, interpretation,and reporting data.			X
13	Develop strategies, interpret applications, evaluate the gained results in the field of corporate communication with specific aims.		X
14	Apply their field knowledge and their problem solving skills in interdisciplinary studies to contribute to science and society.			X