Learning Outcomes

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Define the conceptual framework of corporate communication and social media
Understand the definition of corporate communication
Have knowledge of the elements and means of corporate communication
Express the conceptual framework of new communication technologies
Sort social media characteristics and define its means
Explain the forms of social media usage within the framework of corporate communication
Have knowledge of the pros and cons of social media in terms of corporate communication
Understand corporate communication management and leadership
Explain the concepts about corporate communication management
Express the aims and functions of corporate communication
Explain the concepts of leader and leadership
Explain the types of leadership
Understand the relationship between corporate communication and leadership
Define the role of corporate communication and social media in industry 4.0
Define the concept of corporate communication
List the types of communication in corporate communication
Explain social network concept and list its types
Define industry revolutions
List the tenets of industry 4.0 and explain its components and smart factories
Explain the role of corporate communication and social media in industry 4.0
Define social media and crisis communication
Define the basic concepts like social media, crisis, and crisis management
Explain the characteristics of crisis communication and its relationship with social media
Explain the structure and characteristics of social media mediated crisis communication model
Understand the results obtained the model in line with present findings
Define social responsibility in the age of social media
Have general knowledge about CSR application areas
Explain CSR principles
Summarize the differences between social media and traditional media as a CRS communication tool
Have knowledge about effective usage of social media as a communication tool in CSR activities
Understand the economic aspect of social media and corporate communication
Explain the effect of social media on economic events in the communication of businesses with consumers
Understand how businesses shape their integrated marketing and financial public relations strategies especially through the Internet in reaching to their target groups
Explain social media and perception management
Define perception and perceiving
Summarize the types of perception
Summarize perception management and the steps of effective perception management
Define social media and perception management
Understand the effect of corporate communication and social media on reputation management in international trade
Explain the role of social media in cross-border e-commerce
Explain the global aspects of corporate communication
Explain the importance of reputation management in international trade