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Eskişehir Academy of Economic and Commercial Sciences, founded in 1958, formed the basis of Anadolu University. The Academy was replaced by Anadolu University in 1982, which has gained a well-deserved place as a modern, dynamic and innovative institution among the largest universities not only in Türkiye, but also in the world.
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Anadolu University Open Education System plays an essential role in overcoming educational problems of Türkiye not only by providing open and distance education to 1 million active students and 3.5 million graduates but also by developing specific projects. Besides with those numbers, the system is among the mega universities of the world. By the constantly renewing method of open and distance education, it implements many initiatives and innovations in the Turkish Higher Education System.
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Kısa adıyla BAP (Bilimsel Araştırma Projeleri), yüksek öğretim kurumlarındaki bilimsel araştırmaların desteklenmesi amacıyla geliştirilmiş bir uygulamadır. Bu uygulama YÖK'ün 01.01.2002 tarihinden geçerli olmak üzere yürülüğe aldığı Yükseköğretim Kurumları Bilimsel Araştırma Projeleri Hakkında Yönetmelik uyarınca gerçekleştirilmektedir. Üniversitemizin tüm öğretim elemanları BAP Komisyonuna başvurarak bilimsel araştırmaları için kaynak alabilirler.
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At Anadolu University, social and cultural activities are as important as education and scientific research. The University frequently holds scientific events such as conferences, seminars, panels, congresses and symposia, and cultural activities such as exhibitions, stage performances and concerts. In addition to smaller conference halls in each unit, Atatürk Culture and Arts Center, Congress Center and Cinema Anadolu on Yunusemre Campus house many activities throughout the year.

CONTEMPORARY MARKETING APPROACHES IN HOSPITALITY MANAGEMENT

Learning Outcomes

Explains the concepts of marketing.
Defines marketing concept.
Recognizes marketing perspective and marketing process.
Gives examples concerning the marketing perspective.
Debates the development, importance and future of marketing and social marketing practices.
Describes the developmental reasons of marketing concept and marketing practices.
Questions the importance of marketing by giving examples concerning marketing practices
Compares the advantages and difficulties of marketing.
Debates the role of marketing in the future in marketing and business administration.
Evaluates the role of consumers in marketing practices.
Interprets today's changing consumer habits.
Questions to what degree the consumers appreciate marketing practices.
Evatuates the consumers’ effects on the development of marketing.
Analyzes and evaluates marketing campaigns.
Defines the concept of new marketing and the design of new marketing.
Investigates the campaign planning and the implementation process of campaign.
Analyzes the campaign cases and evaluates the results of these campaign cases.